What It Is: A weightless, invisible volumizing powder formulated to bring an immediate lift and fullness that lasts all day. What It'S For: - All hair types in need of volume and lift. - Safe for color-treated and chemically treated hair. What It Does: Virtue Lifting Powder is a volumizing powder that combines patented Alpha Keratin 60ku with invigorating texture enhancers. Formulated to bring life to fine, flat hair, it instantly absorbs for an immediate lift, plus helps fullness last all day.