What It Is: An all-day, waterproof mascara that lengthens and volumizes lashes. What It Does: Lengthening. Long-wearing. A luscious deep black mascara creates intense lashes in a creamy, waterproof and drama-free formula that lasts throughout the day. A combination of deepest black carbon and lash-filling powders work to transform lashes with optimal glamour. How To Use It: Apply directly onto lashes, brushing from root to tip.