A super-rich indulgence. This creme de la creme deep-hydrating masque transforms even the driest, most over-it hair, leaving it supremely soft and irresistibly touchable. How to use: After shampooing, massage in and indulge for 5 to 10 minutes (or longer if you like). Rinse. Thick hair can splurge daily; others will love as a weekly soak.